13.05.2025

Lebensmittel Praxis presents themed booklet on Germany as a business location

The current issue of Lebensmittel Praxis (LP) looks at the opportunities and risks for Germany as a business location. “The food industry demonstrates remarkable stability even under difficult conditions. It invests, it secures jobs and it ensures independence and sovereignty. This gives us every reason to be confident,” says Editor-in-Chief Hendrik Varnholt, summarizing the results of the analysis in the magazine's editorial.

The economic situation is currently better than the mood. This applies to the entire food value chain, from agriculture to food retail. However, there is an almost universal lack of confidence in the future. This can and must now be provided by the new federal government. “The development potential is huge. In order for it to unfold, it needs good policies,” says Varnholt, describing the expectations of the new federal government, and sees two major starting points in high energy prices and excessive bureaucracy.

“Something is possible here - if you let us” is the tenor of the most important decision-makers from industry and trade who were asked by Lebensmittel Praxis to assess Germany as a business location. “To future-proof food production in Germany, we need planning security for farmers,” Max Tönnies, for example, is convinced. Edeka boss Markus Mosa praises the “creativity and innovative strength of small and medium-sized family businesses”. “That's why we believe in Germany as a business location and are committed to it. To this end, we invest between 60 and 90 million euros every year in local plants,” says Alexander von Maillot, Head of Nestlé Germany, describing the Group's activities. Many companies praise the good training system in Germany. “Companies like us that produce regionally benefit from this,” explains John Galvin, Head of Coca-Cola Europacific Partners Germany, for example.

You can read these and many other statements about Germany as a business location in the recently published LP issue. Many well-known companies explain why Germany is important to them and what needs to be improved. Amusing and depressing at the same time: the hit list of superfluous regulations. Did you know, for example, that you can get into trouble with the authorities if the letters on your sales label are 0.07 mm too small? “Because of this and many other examples, Lebensmittel Praxis, together with its sister titles top agrar and essen & trinken, founded the Standort Deutschland initiative. We are making it clear where things are still stuck in Germany and where Made in Germany is still a sign of quality,” says Matthias Mahr, Deputy Editor-in-Chief of LP, explaining the aims of the campaign. “We will be presenting further examples in the coming issues of LP and at an event - probably in the fall. Lebensmittel Praxis is the advocate for manufacturers and retailers. We confront political decision-makers with the problems and point out solutions,” says Mahr, describing further highlights of the initiative.

Are you curious? You can find the whole issue here: Lebensmittel Praxis Issue 08 from May 07, 2025 - Lebensmittelpraxis.de.