Westphalian cooperation - two Münster-based publishers present joint collection

Nature, inspiration, slowing down. LANDLUST. Playful. High quality. Extraordinary. COPPENRATH VERLAG. Two strong brands, one city. MÜNSTER.

The interaction between the two brands has now resulted in a joint collection. The idea was born a good two years ago at a spontaneous meeting between the managing directors Malte Schwerdtfeger, Landwirtschaftsverlag, and Dr. Lambert Scheer, Coppenrath Verlag. In August, the time has now come: the media companies are launching a surprise with around 20 products - from practical label booklets for preserving jars to handmade tableware and attractive home textiles such as blankets and cushions.

“It is important to us,” says Malte Schwerdtfeger, “that we can offer our Landlust readership high-quality articles tailored to their needs through this cooperation. Our editorial team and the product management team at Coppenrath Verlag have developed these in close cooperation.” “We really enjoy working together,” says Dr. Lambert Scheer, “it's as Westphalian and reliable as it is goal-oriented. We quickly realized that we complement each other very well - and the first products show that this is the case.” And this cooperation is also reflected in sales, which run both via Coppenrath Verlag's channels and Landlust's online store. Cooperation instead of competition - not a matter of course these days. Translated with DeepL.com (free version)

“Quality and attention to detail are always of particular importance to us, and this collection is no exception,” says Jörg Ueffing, Head of the Non-Book Department at Coppenrath Verlag. “Selected materials, hard-wearing fabrics, fine porcelain, delicate embroidery, special glazes and subtle finishes characterize the collection's product portfolio.”

Frank Gloystein, Publisher Landlust, adds: “We attached particular importance to an attractive design and were inspired by Westphalian farm gardens. The hen is a particularly fitting visual element.”

About the publishers:

Der Landwirtschaftsverlag Münster ist ein international tätiges Medien- und Dienstleistungsunternehmen mit Sitz in Münster-Hiltrup. Er zählt zu den zehn größten Fachverlagen in Deutschland. Landlust is part of Deutsche-Medien Manufaktur (DMM), which is a wholly owned subsidiary of Landwirtschaftsverlag Münster. It was first published in 2005 and is now one of the highest-circulation consumer magazines.
Coppenrath Verlag is an owner-managed family business based at Kreativkai in Münster. The publishing house is one of the leading children's book publishers in Germany and publishes children's books, gift books, cookbooks and an extensive number of non-book articles, which appear in the “Die Spiegelburg” edition.

For more information:

Frank Gloystein, Deutsche Medien-Manufaktur (DMM); 02501/801-4176, frank.gloystein@DMMVerlag.de
Tomas Rensing, Coppenrath Verlag; 0251/41411-822, rensing@coppenrath.de