Landwirtschafts­verlag Münster Consolidates Marketing Expertise Under a New Umbrella Brand: Landkraft Media

Münster, September 1, 2026 – Landwirtschaftsverlag Münster will consolidate advertising sales for its media brands under one umbrella going forward: Landkraft Media. With this new brand identity, media sales expertise from the agriculture, retail & gourmet, countryside & lifestyle, and gardening sectors will be united under a strong brand name.

This does not affect AdAlliance’s marketing mandate for the print portfolio of Deutsche Medien-Manufaktur (DMM), a wholly owned subsidiary of Landwirtschaftsverlag. Through Landkraft Media, digital and cross-media campaigns as well as classified ads can be booked. Landkraft Media thus offers a versatile marketing portfolio that precisely meets a wide range of advertising needs and communication goals.

Landkraft Media stands for the combination of deep market insight, journalistic quality, and effective cross-media marketing. The goal is to deliver the messages of advertisers, agencies, and partners even more precisely to their respective target audiences through a single point of contact in the future.

“With Landkraft Media, we are creating a brand that reflects both our heritage and our vision for the future. We’re pooling our expertise, connecting our brands and markets, and thereby creating even more opportunities for our clients to effectively reach their target audiences, says Tanja Pfisterer-Lang, Head of Media Sales at Landwirtschaftsverlag and responsible for Landkraft Media.

“Our mission is clear: We understand our customers’ communication needs and offer them the best advertising environment to meet those needs—across all titles, in print, digitally, or through events. Through Landkraft Media, we are connecting our strong trade and consumer media even more consistently than before. This applies to trade publications such as top agrar, the weekly newspaper for agriculture and rural life, profi, SUS, Elite, and Lebensmittel Praxis. But we also want to further strengthen the marketing of our consumer media—Landlust, GartenFlora, FLOW, Living at home, and essen & trinken—in addition to the long-standing activities of our strong partner, AdAlliance. This opens up entirely new opportunities for our advertising partners,” explain Dr. Ludger Schulze Pals and Malte Schwerdtfeger, managing directors of Landwirtschaftsverlag, regarding the Landmarkt Media approach.

The name captures the essence of the new umbrella brand:

Land represents the company’s deep roots in the markets and communities that the agricultural publishing house has been serving for decades.

Kraft stands for expertise, experience, innovative strength, and a robust network.

Media describes the passion for connecting people through high-quality media brands and modern communication solutions.

The range of services extends from traditional print and digital campaigns to content marketing, events, and lead generation, all the way to customized communication solutions tailored to customer needs.

Communication is also evolving: The newsletter previously known as “agrarkontakt” will now be published under the name “Landkraft Letter.” In it, Landkraft Media regularly informs customers and partners about developments in the thematic areas of agriculture, retail & gourmet, countryside & lifestyle, and gardening, supplemented by market information, best practices, and news from the marketing portfolio.

Press Contact
Tanja Pfisterer-Lang
Head of Media Sales
Email:tanja.pfisterer-lang@lv.de
Phone:+49 160 653 8274
Hülsebrockstr. 2–8, 48165 Münster

About Landkraft Media
Landkraft Media is the umbrella brand for the advertising sales division of Landwirtschaftsverlag Münster. The brand brings together high-quality trade and consumer media, as well as digital offerings and events, across the thematic areas of agriculture, retail & gourmet, countryside & lifestyle, and gardening. With in-depth industry expertise, broad reach, and customized communication solutions, Landkraft Media helps companies effectively reach their target audiences and achieve sustainable brand success.

About Landwirtschaftsverlag
The Landwirtschaftsverlag Münster Group, with its media and service offerings in the fields of agriculture, food, and rural life, ranks among the fifteen highest-revenue German trade publishers and the 100 largest German media companies, with total revenue of approximately 130 million euros.
The group employs approximately 900 people in Münster and at its other locations in Germany, Poland, Austria, and the Netherlands.